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Reports have shown that about 2 million people shop for jewelry on the internet every day. It’s a very big and lucrative business. As profitable as the business is, a lot of competition exists.

Jewelry is for both men and women and this ensures a market from both genders. Selling jewelry online requires an online store which is usually a website or blog or on a known shopping platform like Amazon or E Bay or Etsy.

Jewelry Selling involves selling rings, necklaces, bracelets, anklets, or belly rings and more. Each piece of jewelry can be made from hundreds of different mediums like gold, diamonds, gemstones, shells and beads and so much more.

Best of all, jewelry is easy to store (no need to pay rent on a large warehouse) and cheap to ship to buyers as it has very low weight.

To successfully market your jewelry online, there are steps and tips that can be of huge benefit. These steps have been highlighted below.

  1. Store Design

It’s a known fact that jewelry is part of the fashion industry, design and innovation is core fundamentals of the fashion world. Your online store must be well built with attractive features of good color so as to make visitors to the store and prospective buyers love and want to check out what you have got. For a competitive market, it’s a must to get online visitors to stay glued to your store. Also very important is the name of the store. Good naming can enhance SEO (Search Engine Optimization).


  1. Easy Navigation and Product Description

If you want to start marketing jewelry online and doing so successfully, you must make your website/blog which is your store very accessible and easy to navigate. Placing of accurate item descriptions and posting clear and quality pictures of each jewelry in your website is also another technique to selling jewelry online. Most people are attracted to items because of their pictures that are so real life looking. Good pictures sells. Selling Jewelry that is substandard is not advisable because it wain down marketing. Also, description of each jewelry should be true. Properties of each jewelry should also be easily displayed so that buyers don’t get confused. It is worthy of note that jewelries on the store should be classified. A menu on the website can be for gold jewelries while others are for diamond jewelries, silver jewelries and so on.

  1. Online Presence

For a person to succeed in jewelry selling online, you must always be online to know who contacts you about your products. Remember, a physical shop must be opened in the morning to get sales, so also is the online store, you open the store whenever you are online to check proceedings. A jewelry selling and marketing tip is that you secure a good internet connection. You should also have access to your store through your smart phone. All these makes your presence online and it helps you to attend to issues like emails from clients and other things.

  1. Traffic

It is absolutely suicidal, logically bereaved and an unacceptable practice to fail to talk about traffic anytime I talk about online business, selling jewelry, marketing jewelry online and any form of online selling. Traffic is the number of people visiting your website store at a particular point in time. To make it brief, the more your website is viewed, the more sales you make if your website looks good and products are equally attractive. To get lots of traffic requires some steps which include sending your website links to emails of people that are into fashion and jewelries, posting your website on the big and active social media pages and timeline that are passionate about jewelries, Setting up good back links to direct people from forums and similar websites to your store and effective Search Engine Optimization to get excessive and massive traffic from search engines like Google and Bing. In quest to get enough traffic of people that have interest in jewelry, you can also opt for massive advertisements online to sell your jewelries online. Google ads, Facebook and Twitter ads comes to mind as well as other advertisement services provider online.

  1. Security

An indispensable attribute of a good online store for jewelry selling is the security it offers customers. A lot of fraudsters are online who clone credit cards or sell substandard products. Buyers must be secured that the store offers full refund of cash if the product bought is not good enough or not up to specification. They must also be sure that the jewelry selling store will secure their Credit card used for transaction.

  1. Pricing

It’s not out of point to say that price plays a big role in successfully marketing jewelry. As a competitive market, you must seek to sell jewelry at a fair price. The concept of combining two or more products together for a reduced price seems cheap to buyers while you also make a fair profit. Try it out.

  1. Shipping and Logistics

A good store must provide buyers with good shipping and logistics. This involves how the bought products are successfully delivered to the buyer. Shipping must be stress-free and safe as well. Always provide more than you upfront say you will provide. For example, state shipping time to be 3 to 5 days, but then ship sooner than this, such as within one business day allowing the product to arrive earlier than expected assures you prove to your customers you provide over and above what you state, rather than saying 3 to 5 days and then not shipping the item until 10 days later…..which is not a good business practice. It is better to overdo then to under do for your customers in an effort to bring their business back to you.

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